Andrea Benatti：專注童車市場六十余年 Inglesina英吉利那有信心做好中國市場

專訪嘉賓：Andrea Benatti　　發(fā)布時間：2015-10-22 16:01:58　　原創(chuàng)文章，轉(zhuǎn)發(fā)請務(wù)必標(biāo)明來源中嬰網(wǎng)

觀點(diǎn)前言

2015年10月20日，中國嬰童展暨中國玩具展在上海隆重舉辦。來自意大利的嬰兒車高端知名品牌Inglesina（英吉利那）隆重登陸了此次展會。Inglesina亞洲區(qū)經(jīng)理Andrea Benatti先生特別接受了中嬰網(wǎng)記者的采訪。

Inglesina亞洲區(qū)經(jīng)理Andrea Benatti先生

　　Welcome Inglesina to CKE 2015, may you have a introduction of your brand?(歡迎英吉利那參加2015中國國際嬰童用品展，請您簡單介紹一下英吉利那這個品牌。)

　　Inglesina is an Italian brand with a solid tradition, as it was found in 1963. And as from the beginning, we still create our products via constant research, the selection of the best materials and strictly controlled manufacturing processes.

　　You will discover the evolution of our style towards a new concept of elegance, where the energy of colors and materials is combined with the harmony of the shapes and accuracy to detail.

　　(英吉利那是一個有著悠久歷史的意大利品牌，它創(chuàng)建于1963年。從創(chuàng)立之初，我們在產(chǎn)品上就沒有停止過對于創(chuàng)新的探索，我們一直選擇使用好的原材料，對整個生產(chǎn)流程執(zhí)行嚴(yán)格的監(jiān)控。

　　我們的產(chǎn)品風(fēng)格一直力求高雅精致，將顏色與材質(zhì)同造型和精準(zhǔn)的細(xì)節(jié)相融合。)

　　Which products you present in this time? (這一次展會上都有哪些產(chǎn)品參展呢?)

　　We have revised and improved the range again this year, to be even more consistent with our philosophy of providing protection, safety and total comfort for the child, while ensuring ease of use and maximum reliability to the parents.

　　At CKE we present our best selling product, the Trilogy. It is the best representative or our range, as top in comfort and top in elegance. It is available as single stroller, as well as a system to fit any possible need, which includes stroller , carrycot and Huggy. Then we present the QUAD, which is designed for people who give priority to the open air activity and sporty life. First time in China we present the high chair Gusto, best in practical and colorful design. And the FAST, first portable highchair which can be easily folded in a small pocket, and utilized anytime we need to sit the child to an adult table and enjoy the dinner all together.

　　(我們的品牌理念是是給孩子們提供全方位的保護(hù)，令他們覺得舒適和安全。今年，我們再一次改進(jìn)了我們的產(chǎn)品以更契合這一理念。同時，我們也致力于讓父母們的使用體驗(yàn)更方便，更有信賴感。

　　在這次展會上，我們展出了受消費(fèi)者歡迎的Trilogy卓爵系列，這個系列的產(chǎn)品是我們整個產(chǎn)品庫里的代表之作，極盡舒適和優(yōu)雅。它既可以作為獨(dú)立的手推車，還可以同嬰兒睡籃和提籃式安全座椅配套使用。我們還展出了QUAD廣達(dá),專為更注重運(yùn)動感和大空間的人群設(shè)計。這次在中國我們次推出了高腳椅GUSTO佳多系列，顏色豐富，功能性很強(qiáng)。而FAST是款便攜式高腳椅，它的可折疊設(shè)計，非常節(jié)省空間，無論何時都可以十分方便地讓孩子在大人的飯桌上和我們一起用餐玩樂。)

英吉利那亞洲區(qū)經(jīng)理Andrea Benatti與中嬰網(wǎng)小編合影

　　What is Inglesina strategy in the following 3-5 years?( 請您談一下英吉利那接下來3-5年的發(fā)展戰(zhàn)略?)

　　We hope to be recognized on the Chinese market for the features and brand image as we are recognized in Europe. Takes time and patience, but we are on the market already 60 years. We have time. (我們希望英吉利那的特點(diǎn)以及品牌形象，能像在歐洲一樣，在中國市場得到同樣的肯定。做到這些需要時間和耐心，不過我們的品牌已經(jīng)在整個市場立足六十余載了，這對我們而言不是問題。)

　　How do you think about the Chinese internet+, and how this internet trend will change the Chinese baby industry ? (請問您怎么看待中國的互聯(lián)網(wǎng)+，您認(rèn)為這種互聯(lián)網(wǎng)趨勢對于中國的嬰童行業(yè)會帶來怎樣的改變?)

　　For a product like Inglesina, the offline POS is still the best way to check and feel the difference. As Internet and e-commerce is growing so rapidly, our focus is moving to the O2O. A win win combination which can emphasize our strengths and deliver them to a wider audience.(對于像英吉利那這樣的品牌，線下銷售對我們而言還是一個好的選擇，通過這樣的方式消費(fèi)者可以直接感受到我們產(chǎn)品的與眾不同之處。網(wǎng)絡(luò)和電商發(fā)展如此迅速，O2O我們也很感興趣，這種線上線下結(jié)合的模式可以為我們助力把產(chǎn)品推向更廣闊的消費(fèi)人群。)